According to the research, Instagram has a higher impact on appearance comparison than TikTok or Snapchat. The leak included presentations seen by company executives, and the findings mentioned CEO Mark Zuckerberg in 2020. Instagram caused the userbase to fall into outrage with the December 2018 update. If a piece of content is labeled false or partly false on Facebook or Instagram then duplicates of such content will also be labeled as false.
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In March 2015, Instagram announced it would implement "carousel ads", allowing advertisers to display multiple images with options for linking to additional content. Meta stated that the test would initially reach a limited number of users, with plans for a global rollout depending on feedback. By doing so, users can easily access curated Stories from the past week that they might not have seen previously.
In August 2019, Instagram also began to pilot the removal of the "Following" tab from the app, which had allowed users to view a feed of the likes and comments made by users they follow. The application was shut down and removed from app stores in March 2022, citing low usage and a shift to short-form video content. In May, Instagram updated its mobile website to allow users to upload photos, and to add a "lightweight" version of the Explore tab. Users can take photos and edit them using built-in filters and other tools, then share them on other social media platforms like Facebook.
On April 30, 2019, the Windows 10 Mobile app was discontinued, though the mobile website remains available as a progressive web application (PWA) with limited functionality. Similarly, an app for Windows 10 personal computers and tablets was released in October 2016. The platform previously had a beta version of Instagram, first released on November 21, 2013, for Windows Phone 8. Furthermore, one row of pictures only has three instead of five photos to match the mobile layout. In June 2015, the desktop website user interface was redesigned to become more flat and minimalistic, but with more screen space for each photo and to resemble the layout of Instagram's mobile website. Since the app's launch it had used the Foursquare API technology to provide named location tagging.
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Meta issued a public apology, stating that a technical error led to the unintended recommendation of such content. After a period of testing, a duration of up to three minutes was announced in January 2025. Then Instagram started rolling out a new feature with made Reels up to 90 seconds long beginning spinnaus casino in June 2022. They are distinguished from regular content by the "sponsored" tag under the account name.
- In 2021, Instagram announced that like counts would return to be publicly viewable by default.
- The study reported evidence of online posts affecting offline behavior, but stopped short of claiming causality.
- Ongoing research continues to explore how media content on the platform affects user engagement.
- Instagram said the algorithm was designed so that users would see more of the photos by users that they liked, but there was significant negative feedback, with many users asking their followers to turn on post notifications in order to make sure they see updates.
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The new analytics page, known as Instagram Insights, allowed business accounts to view top posts, reach, impressions, engagement and demographic data. In May 2016, Instagram launched new tools for business accounts, including business profiles, analytics and the ability to promote posts as ads. In June 2017, Instagram revised its live-video functionality to allow users to add their live broadcast to their story for availability in the next 24 hours, or discard the broadcast immediately. In May 2017, Instagram expanded the augmented reality sticker feature to support face filters, letting users add specific visual features onto their faces. In January 2017, Instagram launched skippable ads, where five-second photo and 15-second video ads appear in-between different stories.
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In June 2018, the daily active story users of Instagram had reached 400 million users, and monthly active users had reached 1 billion active users. Later in May, TechCrunch reported about tests of a Location Stories feature in Instagram Stories, where public Stories content at a certain location are compiled and displayed on a business, landmark or place's Instagram page. This setting can be changed to allow unlimited messages from other accounts that the user does not follow.
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The first interviewed 15 monthly Californian instagram users with low body image and self esteem, aged 13-21. Suggested posts received more controversy after Fast Company stated that the feature would be impossible to turn off. The company wrote a tweet to users upset at the prospect of the change, but did not back down, nor provide a way to change it back, which they reaffirmed in 2020. It was followed by the release of Hyperlapse in August, an iOS-exclusive app that uses "clever algorithm processing" to create tracking shots and fast time-lapse videos. Commission-enabled posts are labeled "Eligible for Commission" on the user side to identify them as affiliate posts. In November 2018, Instagram added the ability for business accounts to add product links directing users to a purchase page or to save them to a "shopping list".
User behavior
- In December 2013, Instagram announced Instagram Direct, a feature that lets users interact through private messaging (colloquially called “DM” OR “DMs”; in some regions, the messages may be known simply as “direct”/”directs”).
- Now, users are only able to see a curated selection of “popular” posts using a given hashtag.
- In the U.S., there is relatively little government regulation of social media content, with most content removal taking place on a voluntary basis by the companies.
- Users can upload photographs and short videos, follow other users’ feeds, and geotag images with the name of a location.
- On July 5, 2023, Meta launched Threads, a social network platform connected to Instagram that allows users to make public shortform blog posts comprising text, photos, and videos, as well as to converse with other users and reblog other users’ posts.
- Users can browse other users’ content by tags and locations, view trending content, like photos, and follow other users to add their content to a personal feed.
The study reported evidence of online posts affecting offline behavior, but stopped short of claiming causality. Studies have shown users who take more selfies before making a post, and those who strategically present themselves by editing selfies, report higher levels of body surveillance and body dissatisfaction, and lower esteem overall. Users report higher body surveillance (habitual monitoring of one's shape and size), appearance-related pressure, eating-disorder-related-pathology and lower body satisfaction than non-users. In a 2021 study, Mun & Kim pointed out users with a strong need for approval were more likely to falsely present themselves, which increased the likelihood of depression. The second recruited 10 monthly users for a 5-day diary study, where they recorded their online habits.
More by Instagram, Inc.
In October 2015, it released Boomerang, a video app that combines photos into short, one-second videos that play back-and-forth in a loop. In July 2014, it released Bolt, a messaging app where users click on a friend's profile photo to quickly send an image, with the content disappearing after being seen. Paid verification allowed eligible Instagram users to request verification for their accounts via paying a fee, rather than relying solely on meeting the platform's traditional criteria for verification. It helps users easily identify legitimate accounts amidst the vast number of profiles on the platform.
In November 2012, Instagram launched website profiles, allowing anyone to see user feeds from a web browser with limited functionality, as well as a selection of badges, and web widget buttons to link to profiles. Britain's Office of Fair Trading approved the deal on August 14, 2012, and on August 22, 2012, the Federal Trade Commission in the U.S. closed its investigation, allowing the deal to proceed. On April 9, 2012, Facebook, Inc. (now Meta Platforms) bought Instagram for $1 billion (equivalent to $1,346,000,000 in 2024) in cash and stock, with a plan to keep the company independently managed. On April 3, 2012, Instagram released a version of its app for Android phones, and it was downloaded more than one million times in less than one day. On October 6, 2010, the Burbn Beta iOS app was made available through the App Store, though this was still just a prototype only.